Is Investing In SEO Worth It?

ByMaple Digital

SEO Is Not Worth It In Australia If…

While SEO can be incredibly beneficial for many businesses, it’s important to note that it is simply not worth spending money on for others. As a SEO service provider in Australia, I’m ok with that and I can help you assess whether or not optimising your website is worthwhile.

Who are those businesses that won’t benefit from SEO services?

  • Businesses that are operating at full capacity and can’t handle more requests
  • Businesses that are already getting sufficient referrals from word of mouth.
  • Businesses operating in a low-competition environment (i.e. they are the go-to option in their region regardless of their online presence).
  • Generating leads online requires you to rank for a very competitive keyword, and you only have short-term budget for SEO.

In these situations, it’s important to evaluate the potential return on investment and weigh the costs against the benefits before making a decision on whether or not to pursue SEO.

Which Businesses Tend To Use SEO Services In Australia

SEO Is Worth It In Australia For…

Search Engine Optimisation is about making sure your website or online content appears as high as possible in search engine results. This is important because the majority of people who use search engines, such as Google or Bing, click on the first few results that show up.

Google holds the largest share of the Australian search engine market, with over 90% of searches being made on their platform.

SEO is essential for any business or individual that are open to more business. SEO helps make them visible, accessible, credible, and competitive in today’s digital world. Even if you don’t know anything about SEO, it’s important to recognize its significance and – if you want to be found by more potential customers – start implementing some strategies to improve your online visibility.

The following businesses should consider SEO as part of their customer acquisition strategy:

  • Local businesses: Local SEO can help these businesses to improve their visibility in local search results, making it easier for potential customers in their area to find and visit them, or call them for a quote
  • Service-based businesses: SEO can help these businesses to attract new clients by improving their visibility in search results for relevant keywords and phrases related to their services. SEO aims at increasing your number of inquiries and/or requests for quotes.
  • Niche businesses: SEO can help these businesses to reach their target audience by optimizing their website for specific, niche keywords and phrases.
  • E-commerce businesses: SEO can help these businesses to improve their website’s ranking on search engines, driving more organic traffic to their online store, and increasing sales.
  • Bloggers and content creators: SEO can help these individuals to increase their online visibility and reach a wider audience by improving their website’s ranking on search engines for relevant keywords and phrases related to their content.

Overall, SEO can benefit a wide range of businesses and individuals by increasing their online visibility, driving more traffic to their website, and ultimately, increasing their revenue or reach.

My objective as a SEO specialist is to identify the “Maximum Return SEO Activities” for your business and your budget. Call me or fill out my online enquiry form to discuss what will help move the dial for your website.